Published on Friday April 12th, 2013
By Andrea M. Meek

 

The next time you do a Google search on a nonprofit, take a look at the right-hand side of the results page. You may now find key information on the organization in the Knowledge Graph, that box of facts on your search topic that started showing up on Google's results pages last year.

Google made the announcement earlier this week that it has started to fill its Knowledge Graph with information about nonprofits:

"We’ve just started to add information about nonprofits to the Knowledge Graph. When you search for a nonprofit organization on Google.com, you will start to see information to the right side of the search results that highlights the nonprofit's financials, cause, and recent Google+ posts. Start following the organization on Google+ directly from the panel by clicking the Follow button. To learn more about related nonprofits, click on one of the organizations under "People also search for" and a carousel of similar organizations will appear at the top of the search results. Over time, we’ll continue to work on bringing more nonprofit information into your search experience."

Users will find a Wikipedia description of the organization as well as its tax id, nonprofit category, assets, revenue, and founding information in the graph. Results are currently available for large organizations such as Kiva, Donors Choose, Charity: Water, and the American Heart Association.  While Google is adding more organizations to the Knowledge Graph, for now it seems to be working only for nonprofits with a Google+ page - a move that might encourage more nonprofits to join the network.